Q4More.com is a unique ad revenue idea, not a site as yet. But who knows?

Q4More.com is based on the following premise:

1. Marketing is about interfaces. Q4More.com offers a brand promotion platform to the vendors.

2. Internet is about visibility and information. Vendors on the net and in the field stand to gain by sponsoring consumer participation in ideas stimulating product awareness.

3. A prospect on the net is in search of higher value and could be willing to participate in information exchange to make a gain.

4. Vendor is a designer of intelligent value additions that deliver more every time. It is possible to reward a consumer selectively in many different ways and in the process draw a larger, deeper participation.

Q4More.com works as follows:

1. It invites vendors on the net and in the field to advertise value addition offers on the site. But these deals can be availed only through a secret coupon code.

2. Prospects surfing the site opt for an offer and register to join a queue. But to qualify for the queue they take a two minute vendor specific online product information test. A mall, for example, can design a test to draw a visit by the prospect to its store.

3. Each queue member is assigned a consecutive number starting with 1 on first come first serve.

4. Queue numbers mature as more prospects for various offers join the queue. The rate of maturity is dynamic and would depend on the offers that the site is able to muster. For example, to begin with, a number could mature when 100 more members join the queue behind it. And then, as offers volume with the site peaks, a number could mature as fast as just 1 member joining the queue behind it. It is also possible to have a fast moving queue right from the word go and offer the matured number a consolation virtual gift (such as software) in case the offers from the vendor run out. The pace of the queue is configurable since no monetary outlay is involved. Also, it may be possible for a member to jump his position in a queue if he acts as a referral and brings friends to the queue.

5. On successful maturity, queue member is awarded the secret coupon code to avail the vendor's offer.

Nationality is about...

What binds people? Not an ideological hype (e.g. USSR), Nor is it just a cultural commonality (e.g. South Asia - India, Afghanistan, Pakistan & Bangladesh). It is now proven that it is the common interests that unite people better. USA and European Union are very good examples. These coalitions have cemented their common points through building and strengthening transparent democratic institutions. And this has given them a global pull. Common interests is a broad term here. And this is one reason why China appears fragile in spite of its rapid economic progress. In contrast, it could be projected that divided South Asia will be one powerful coalition in the long run. It already has a cultural unite. What is missing is transparent democratic institutions.

India: Nature's fascinating demographic design

Some facts about India:

Physical Environment of India is the defining geological processes that commenced seventy-five million years ago, when the Indian subcontinent, then part of the southern super continent Gondwana, began a northeastwards drift lasting fifty million years—across the then unformed Indian Ocean.

India has more than two thousand ethnic groups, and every major religion is represented, as are four major families of languages (Indo-European, Dravidian, Austro-Asiatic and Tibeto-Burman languages) as well as a language isolate (the
Nihali language spoken in parts of Maharashtra).

In India there are eighteen major languages and more than 1,000 minor languages and dialects are spoken in India.

The Indian caste system describes the social stratification and social restrictions in the Indian subcontinent, in which social classes are defined by thousands of endogamous hereditary groups, often termed as jatis or castes.

Although generally identified with Hinduism, the caste system was also observed among followers of other religions in the Indian subcontinent, including some groups of Muslims and Christians.

India has always been characterized by stark contrasts between its urban and rural worlds.

India will be among top three economies by 2050: US think tank (http://bit.ly/7J7vRv)

And the secret behind these facts is: India's liberal cultural outlook and physical environment. India is a synonym for Hinduism which is a way of life. It is all encompassing and defies boundaries. This explains why its minorities including Muslims accept to be proudly called Hindustani.

India: Nature's fascinating demographic design is surging to a global lead without contradicting any human made definitions.

Entrepreneurial Perseverance: Is it destroying your life?

I took this interesting discussion beyond the net and posed it to one of the millions of tiny entrepreneurs on the streets of India. Here is what he said:

1. Entrepreneurship is a way of life. Money does not always come from where you work it out. It is about how you lead and integrate your goals, partner and social life with your enterprise.

2. Imagination is the prime input to an enterprise. You think of many ideas and varied dimensions to each of that idea. The moment your business gets tightly linked to a single pursuit and its cash flow, ideas are the first casualty. If your vision goes forward, you benefit in some unexpected way. See, http://bit.ly/1Dirkv

3. Never try and package nature. You never know who is noticing your hard work at a given time. Unexpected rewards may follow.

4. Position yourself at a place that lifts your worries on cash flow and allows you to dwell in creative ideas.

5. Just as ideas are a prime input to business, the lifestyle is the prime input to ideas. Follow a simple life style.

Malls, Mobile and Naxals - Attitude is the Message

Extensive branding is a sure indication of a throbbing market economy. And an attitude is a pre-requisite for effective branding. Multiplexes in India are exhibiting a high pricing attitude to its cinema-inclined value-for-money masses. And believe it or not, the film industry is booming. A cell phone is an instrument of attitude rather than communication for 650 million mobile users in India. Naxals hold sway in about 180 districts across ten states of India accounting for about 40 percent of India's geographical area. This Maoist uprising has a history dating back to 1967. But now they have re-branded themselves with a vengeance and are displaying a never before attitude. These are just illustrations. Attitude is visible in varied sectors including sports, films, transport, real estate, education and fashion to name a few. Interestingly, all this was made possible because the politicians in India gave up their attitude - that of pro poor, non-aligned, socialism.

One God or Many

God is the master of universe. It follows therefore that he has intense management on his mind. So what happens if you take his mind off his task even for a microsecond? Obviously the losses in the universe would be colossal. Does it follow therefore that it would be a disservice to pray and thereby distract him? Surely, this is quite unacceptable. God can listen to prayers only if he operates on multiple contexts through multiple manifestations. This, in a nutshell, sums up the Hindu God belief.

In the mind of a Soldier

National Defense is a theme that has seen limited success in Indian films. The scripts have mostly highlighted intense patriotism and sacrifice. Recent defense recruitment commercials on TV, on the other hand, have 'the good life' in the services on display. Both the messages, though not incorrect, fail to convey what a soldier is all about. Brave men join the forces not necessarily to 'die' for the country or for the 'high'. But rather, they are there to 'win' the larger goals of their own life. Battles on the field are just a part of an overall journey. Field Marshal Sam Manekshaw's life and quotes illustrate that this process, among other things, can be both enlightening and witty:

http://www.short-biographies.com/biographies/SamManekshaw.html
http://paragpandit.spaces.live.com/blog/cns!F11DD05FC2931B8E!2147.entry
http://www.economist.com/obituary/displaystory.cfm?story_id=11661408
http://forums.bharat-rakshak.com/viewtopic.php?f=3&t=4108&start=80&st=0&sk=t&sd=a
http://forums.bharat-rakshak.com/viewtopic.php?f=14&t=383
http://www.rediff.com/news/2003/apr/03sam.htm
http://en.wikipedia.org/wiki/Sam_Manekshaw
http://news.boloji.com/2008/07/22623.htm